Taipei travel show visitor numbers rise

08 November, 2023

Courtesy of ICRT


The Taiwan Visitors Association says the number of people attending this year's Taipei International Travel Fair was about 90% of the level seen in 2019, the year before the coronavirus pandemic upended global travel.


According to the association, the travel show, that ended on Monday, drew 344,475 visitors during its four-day run - showing that the thirst for overseas travel among Taiwanese has returned to pre-pandemic levels.


The association says visitor numbers were also 76% higher than in 2022, when travel in Asia was just starting to recover as border restrictions were being lifted.

This year's travel show featured some 1,300 booths and saw the participation of 104 tourism operators - the most since the coronavirus lockdowns.


The visitors’ association says several hotels and travel agencies generated more than NT$100 million in sales during the show. Among the show's biggest winners was Lion Travel Service, which says it generated about NT$70 million in revenue over the four-days. China Airlines says it saw strong sales at the exhibition, as the number of tickets sold this year was up by about 50% from 2022.

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